Eco is a creative communications agency based in Paraguay founded in 2017. Their team is divided into a PR and consultancy team and a Creative team, who work together on campaigns and other projects focusing on social and environmental purposes.
For this Case Study, we talked with Alexandra Cortese, the founder and director of Eco. Alexandra is a highly experienced consultant who, for many years, has worked on various corporate and internal communications projects and, as of late, crisis communications. Two and a half years ago, she co-founded a second agency, Row, which specialized in corporate communications for the private sector. The Row is part of the biggest marketing holding in Paraguay, Texo.
Alexandra says their main challenge is knowing what people are thinking and analyzing mentions to advise their clients on what to do. They needed a tool that would provide them with data to make informed decisions. She tried out a couple of media monitoring tools but found Determ to be a great combination of price and value.
Eco and Row use Determ to send daily clippings to their clients, monitor in which media they were mentioned and stay informed about the clients and their industries. Also, Alexandra says that Determ is an important ally in crisis communication.
One of the most essential things for Alexandra is that they can rely on the tool in their everyday tasks, and it’s easy to use. She noted that as a long-term user, she noticed the tool evolved significantly over the years.
Also, she especially appreciates our Customer Support team, for whom she says:
Before Determ, they used Google alerts, but Alexandra says they had to do a lot of searching manually.
Initially, they used Determ for monitoring, but as the agency grew, they also started using reports. Alexandra says that in the next year, they’ll start using them even more for their clients.
What Alexandra found really impactful is that even though Paraguay is a small market, with Determ, she can easily track mentions from both languages used in Paraguay.
When asked what she would advise people who are considering purchasing a Determ subscription, she said: