In 2024, growth hacking tools aren’t just a trend. They are a must if you want to be a step ahead. Long gone are the days when classic digital marketing is enough.
💡 Read Creating a Marketing Strategy that Works: Benefits, Steps, Tools
Today, you need robust solutions and tactics to keep up with the changes in the market. From getting an in-depth understanding of your customer journey to automating your workflows — the powerful tools will do the trick.
Where should I start? You might ask. Have no worries, and enjoy exploring the top growth tools to change your game.
How To Choose A Growth Hacking Tool
Not to get lost in the ocean of all the tools claiming to grow your business, we’ve singled out those that truly work. Also, we’ve explored key factors to help choose a suitable solution.
Firstly, a great growth hacking tool should meet your goals. For instance, some tools are excellent for social media marketing, while others will help you boost ROI thanks to invaluable data insights. Your needs and goals are paramount when selecting a tool.
Secondly, you should always consider the budget, especially in terms of scalability and functionality. Many similar products are available, but pricing, features, and the number of users may differ dramatically from plan to plan.
The third thing is to check customer reviews on review platforms and social media. It’s a good way to see which use cases a product solves and identify if there are obvious flaws.
Finally, the usability of a product. Understanding the budget and goals, you can test a particular tool to evaluate its flows, UX/UI, support, efficiency, and overall experience.
So, the following list is designed based on these criteria. But before, a few words on categories of growth tools.
Types Of Growth Hacking Tools To Use in 2024
Growth hacking tools are designed to help businesses grow fast in a short time.
Since a company’s growth can cover various fields, various types of tools accelerate the progress in specific areas.
In this article, we’ll cover growth hacking tools for:
- social media
- analytics
- marketing automation
- project management
- miscellaneous tools
With the right tech stack, you can streamline operational areas and progress substantially in a short time.
Growth Hacking Tools For Social Media
The first group of growth hacking tools is social media monitoring. These are vital tools for staying ahead of the curve by knowing what your audience wants and needs. You can collect reviews, track mentions of your brand, keep an eye on your competitors, and a lot more to get invaluable insights for your company’s growth.
Determ
Determ is a go-to AI platform to elevate your content and messaging with social media listening functionality.
It is a nifty tool to change your game for better social media monitoring. You can easily track online conversations about your brand, industry, and competitors to optimize your communication and online presence strategies.
You can monitor your brand mentions in real-time to react fast to trends or potential risks. Never miss a meaningful change in sentiment, as you will be alerted the moment someone mentions your brand or relevant topics online.
With AI Synthia, you can discover potential influencers for collaboration. Determ empowers seamless insight summary from various channels.
Determ pricing
The compant doesn’t state their pricing on the website, but offers a free trial after a call with their experts. They tailor their prices based on the client’s needs so prices vary. You can schedule a free consultation to learn which pricing plan suits your company.
Determ G2 rating
4.8/5
Buffer
Buffer is a known and reliable solution for social media management.
It is a free growth hacking tool to build your brand’s presence on social media. Among the unquestionable strengths of this platform are its scheduled content management and intelligent analytics. There’s an intuitive one-window operation to optimize your social media content in one place.
If you have some issues when using this tool, you can contact the Buffer customer support team 24/7. Some users prefer Hootsuite or SproutSocial to Buffer. The basic functionality is the same, while pricing and advanced features differ.
Overall, Buffer is a nice growth hacking tool for startups, as the team is known for supporting small businesses, creators, and entrepreneurs.
Buffer pricing
This platform offers a free plan as well as a 14-day free trial period for pricing plans ranging from $6 to $120 per month.
Buffer G2 rating
4.3/5
Growth Hacking Tools For Analytics
To understand if your business is growing, you need to analyze campaigns, metrics, results, and other data. That’s why robust analytics is another powerful means to grow your business. With practical growth hacking tools for analytics, you can gather, examine, and instantly make data-driven decisions.
Coupler.io
It is a platform to collect, organize, and turn your business data into dashboards and reports.
Coupler.io is a multi-purpose solution with a complete set of tools for data integration, automation, and analysis. Users can automatically bring their data from over 50 sources like CRMs, ads platforms, social media, and others to databases, spreadsheets, or visualization platforms.
You can blend data from different apps, transform it, and use ready-made Looker Studio templates to build shareable dashboards. Also, creating custom reports based on user needs or requesting data consultancy for help is possible.
Coupler.io pricing
There’s a 14-day free trial. The Starter plan is available for $49/monthly, and more advanced plans range up to $249/monthly. Customized plans are possible.
Coupler.io G2 rating
4.8/5
Google Analytics 4
Google Analytics 4 has all the essentials to analyze your website traffic and related activities.
It is a free growth hacking tool to get a deep understanding of your traffic sources, conversions, and other details of the user journey. GA4 helps to predict customers’ behavior and optimize your marketing campaigns.
There are tons of automations and integrations with Google Analytics to craft your own flows. However, Google Analytics isn’t as intuitive as other custom growth hacking tools and may lack some features. So many specialists simultaneously with GA4 use Ahrefs, Hotjar, and others to get the full picture of web analysis.
Google Analytics pricing
Basic Google Analytics is free. You can contact Google’s team for customized pricing plans to get advanced features.
Google Analytics rating
4.5/5
Growth Hacking Tools For Marketing Automation
Marketing automation is another promising way to grow your business. We’ll highlight top custom growth hacking tools for optimizing your marketing workflows.
HubSpot
If you’re looking for platforms to optimize and automate many areas of your marketing strategy, HubSpot has much to offer.
HubSpot is a sharp toolkit to boost your growth-centric marketing efforts. It’s a platform that connects all your marketing data and automates routine tasks to improve efficiency.
This marketing automation software is designed to scale the effectiveness of your campaigns. You can automate lead nurturing, send notifications, collect leads in CRM, and set up other triggers to customize your marketing workflow.
Also, AI-driven personalization and segmentation will continue to shape marketing strategies in 2024, and HubSpot offers a wide range of AI tools.
HubSpot pricing
The tool offers a free plan and premium plans ranging from $18 to $3600 per month.
HubSpot G2 rating
4.4/5
MailerLite
With MailerLite, you can automate and personalize your email marketing.
Apart from email marketing automation, MailerLite allows users to use A/B testing, create landing pages, build signup forms, and more.
There’s a feature to create multiple triggers for advanced plan users so you can optimize your workflows even better. Plus, MailerLite enables effective marketing automation with integrations to your CRM and other services.
MailerLite pricing
They have a 30-day free trial. A business plan is for $9-$18 per month. Also, you can contact the team to get a customized plan for your organization.
MailerLite G2 rating
4.7/5
Growth Hacking Tools For Project Management
An agile tool for managing your projects can do wonders. With project management platforms, users see a complete picture of work, which will help your team allocate their resources smartly.
Monday.com
Monday.com offers solutions to manage projects and keep your team productive.
Monday is an intuitive project management tool to organize routine tasks and keep your team focused on the goals. The platform has over ten views, like Gantt and Kanban, to visualize your projects. The visibility of all your project data in robust dashboards makes it easier to stay updated on the progress.
Over 200 automations, add-ons, and integrations enable you to centralize your work in one place. You can also create feedback and NPS forms, add documents, and streamline project management across various teams.
Monday.com pricing
A free plan is available for individuals. Business plans range from $9 to $19 per month, as well as customized plans for enterprises.
Monday.com G2 rating
4.7/5
Google Sheets
It is classic. Google Sheets is a free growth hacking tool that can help you immensely with project management.
Google Sheets is a free online spreadsheet solution to collaborate on data in real-time. Assigning tasks, editing, creating checkboxes, sharing access, noting, and commenting on data will simplify your process tracking.
The great thing here is that GSheets are very flexible. You can use formulas and filters by condition and values to create reports or store data conveniently. Also, Google Sheets has many add-ons and integrations, so you can make an entire automated ecosystem for project tracking.
Google Sheets pricing
It’s a free tool. For businesses, there are three pricing models: $6/monthly per user, $12/monthly per user, and $18/monthly per user.
Google Sheets G2 rating
4.6/5
Misc Growth Hacking Tools
Here are two more growth hacking tools that don’t fit the categories above. Still, such software offers out-of-the-box solutions for your business growth in different areas.
ChatGPT
It doesn’t require an introduction. If used properly, it’s a great helper to accomplish many tasks.
ChatGPT is an AI-empowered system with tons of solutions stacked in one place.
You can leverage ChatGPT as a free growth hacking tool in the most advanced way. Personalized customer experience, content creation, A/B testing, market research, and competitor analysis are just some of the implications.
Honestly, one can even ask ChatGPT to create a growth hacking strategy tailored to their needs or discover and scale new growth channels. However, be reasonable here; it’s not a magic wand but an assistant.
ChatGPT pricing
There’s a free individual plan. Monthly business plans range from $20 to $30 per user.
ChatGPT G2 rating
4.7/5
Canva
A simple and convenient tool for content creation.
Canva is a graphic design tool with a myriad of templates for content. You can design and process visuals, presentations, posts, and many more. You don’t need to be a graphic designer to craft top-notch visuals with this platform.
Besides creating visuals, Canva gives a user a good solution to publish and share content with the team. Also, there are built-in automations like content planners and insights about your published content.
Canva supports many languages and has a mobile app, making this tool accessible and convenient.
Canva pricing
Free plans for individuals. Pro features start at $14.99 per user/monthly or $119 per user/annually.
Canva G2 rating
4.7/5 (4,500+ reviews)
Leverage Your Growth Hacking in 2024
The above-listed tools will cover most of your needs, but of course, organizations and goals are different. Luckily, we have a wide set of various solutions for growth hacking. They can vary by functionality and budget; you can find many alternatives in each category.
One thing is clear: having the right tool is the key to effectively boosting your business. So, we hope you enjoyed reading this post and are ready to try those solutions!
Author: Ivan Burban is a Head of Product Marketing at Coupler.io, a data analysis and reporting platform. He has over 12 years of experience in product marketing and management. Ivan strongly believes that marketing is the first driver in business growth, and he’s always happy to share his knowledge.
