Perhaps you’ve noticed a decline in the amount of time you can dedicate to writing as various activities begin to dominate your schedule. Alternatively, you might struggle with writer’s block, unable to overcome the blank screen and waiting for inspiration to strike.

💡 Read Digital PR Explained: Best Strategies and Tools

In either case, your writing efficiency is not reaching its peak. At this point, you likely turn to ChatGPT or other AI tools for PR to provide the push you need.

This article will discuss the 8 best AI tools for PR professionals in 2023. These tools can help improve efficiency, streamline workflows, and provide valuable insights for better decision-making.

What is AI and how is it different from regular software?

Artificial Intelligence (AI) is the technology that enables machines to perform tasks that typically require human intelligence, such as recognizing speech, making decisions, and translating languages. AI is different from regular software in many ways. While traditional software follows predefined instructions and rules to perform a specific task, AI tools use machine learning algorithms to learn from data and improve their performance over time.

It sounds human

One of the key differences between AI and regular software is the ability of AI to sound human. With the help of natural language processing (NLP), AI-powered chatbots and virtual assistants can interpret human speech and respond in a conversational tone. This makes it easier for people to quickly interact with machines and resolve their queries. Moreover, AI-powered voice recognition systems can recognize different accents and dialects, making communication more accessible.

Fast learning

Another significant advantage of AI over regular software is its ability to learn faster and sometimes better than humans. AI algorithms can process vast amounts of data, identify patterns, and make predictions in real time, making them highly efficient in solving complex problems. For instance, AI-powered recommendation engines can analyze users’ behavior to recommend products or services they are likely to buy. Similarly, AI-powered fraud detection systems can detect fraudulent transactions by analyzing millions of data points in real time.

Pattern recognition

Finally, AI stands out from regular software by its ability to adapt to patterns. With the help of machine learning algorithms, AI systems can recognize patterns and adjust their behavior accordingly. For example, an AI-powered traffic management system can analyze traffic patterns and adjust traffic signals to reduce congestion in real time. Similarly, an AI-powered energy management system can analyze energy usage patterns and adjust energy production to optimize efficiency.

Read Revolutionizing PR: How AI-powered Media Monitoring Can Benefit PR Professionals

8 Best AI Tools for PR

ChatGPT – AI-Driven Content Creation

ChatGPT is an AI-driven PR, marketing, and social media content creation tool that helps PR professionals create engaging content more efficiently. It employs natural language processing (NLP) to generate copy from existing sources and refine it based on user input.


  • Comprehensive AI-driven content generation
  • Allows PR professionals to create content quickly
  • Offers multiple language settings
  • Comprehensive data analysis features for performance tracking


  • Limited customization options
  • No integration with third-party tools

Synthesia – AI-Powered Video Creation

Synthesia is a powerful AI-powered video creation software that enables users to create high-quality videos without expensive equipment or extensive technical knowledge. This video creation software is perfect for people who want to market their videos or create content. 

Synthesia is a great choice because it saves you money on cameras, editors, and actors. Instead, it uses AI to generate speech in 65 different languages and accents and has over 40 actors to make high-quality corporate videos.

While it was initially made for customer service, PR professionals can also use Synthesia to create interviews, testimonials, and marketing materials. It’s a more affordable option compared to the usual video creation process.

AI tool for PR for video making_synthesia
AI tool for PR for video making; source: Synthesia


  • Easy-to-use platform
  • Creates high-quality videos in minutes
  • Supports 65 languages and accents with over 40 virtual actors
  • Cost-effective alternative to traditional video creation


  • Limited control over the final product
  • Potentially expensive subscription plans depending on usage and features

Jasper – AI Writing Tool for Content Generation

Jasper is an AI writing tool that helps PR and marketing professionals efficiently generate and personalize content for their campaigns. It uses natural language processing algorithms to detect user intent in real-time, allowing PR professionals to customize their messages for maximum engagement.

AI tool for copywriting and content generation_Jasper


  • Comprehensive data analysis
  • Robust personalization capabilities
  • Fast content generation
  • Integration with other content marketing tools


  • Limited customization options
  • Limited mobile version

Determ – AI-Powered Social Listening Platform

Determ is an AI-powered social listening platform that helps brands monitor conversations about their brand or product across multiple channels (blogs, news sites, forums, social networks, etc.) and provides detailed analytics on how customers feel about their brand or product over time.


  • Comprehensive data analysis
  • Automated alerts for keyword mentions online
  • Highly customizable insights
  • Real-time monitoring of brand mentions online
  • Affordable pricing plans


  • Limited customer service support
  • Lack of third-party integration options

Aside from an AI-powered collection of all mentions across the web, Determ also has an AI assistant Synthia. Synthia summarizes any topic and quickly identifies key insights and trends. It generates summaries based on your top weekly mentions collected.

An AI summary consists of the following:

  • An overview of top weekly mentions
  • Sentiment analysis
  • The tone of voice analysis
  • Key insights with suggestions for possible next steps
  • Suggested keywords to monitor for the future.
Synthia - AI Assistant for Data Analysis

Out of all AI tools for PR, Determ offers the best solution for data analysis and interpretation, which can be tricky for PR professionals.

Sprinklr – AI-Powered Enterprise Platform

Sprinklr is an AI-powered enterprise platform designed to help brands manage all aspects of their digital presence, including content creation and distribution, social media management and monitoring, customer care, CRM, and web experience management and measurement. It offers powerful analytics capabilities for tracking ROI on marketing activities in real time and making better decisions quickly.


  • Robust analytics and reporting capabilities
  • Seamless integrations with existing systems
  • Automation and artificial intelligence-powered insights
  • Comprehensive customer experience management solution


  • Expensive pricing plans
  • Limited customization options

Salesforce Einstein – AI-Powered CRM Platform

Salesforce Einstein is an AI-powered CRM platform that leverages machine learning algorithms and predictive analytics to provide comprehensive customer insights based on current behavior patterns. It also offers powerful automation capabilities, enabling sales teams to focus on more strategic tasks while automating mundane processes such as lead scoring and follow-up emails.


  • Robust analytics and reporting capabilities
  • Seamless integrations with existing systems
  • Automation and artificial intelligence-powered insights
  • Comprehensive customer experience management solution


  • Expensive pricing plans
  • Limited customization options

TryEllie – AI Email Assistant

Ellie is an AI email assistant that learns from a user’s writing style and crafts relevant replies as if written by the user. This tool is available as a Chrome or Firefox extension and works with Gmail, with plans to support other web-based email clients.

Ellie, AI tools for emails for PR

Ellie takes context from email threads to provide intelligent and multilingual responses. Users can revise Ellie’s responses up to five times and provide extra context for tailored replies. It does not read a user’s emails and only accesses example email data provided by the user. 


  • Multilingual
  • Chrome and Firefox extension
  • Grammar correction


  • There is a limit on the number of replies per plan

Hemingway Editor – AI Writing and Editing Tool

Hemingway Editor is an AI writing tool that helps PR and marketing professionals easily edit their work for grammar mistakes or typos. It also helps users improve the readability of their text with its ability to simplify complex sentences or make them easier to understand.

AI tool for writing and editing_Hemingway Editor


  • Simple interface
  • Easy-to-read suggestions
  • Helps improve readability


  • Only available on desktop
  • No mobile apps


AI PR Ideas Generator

If you’ve been in the PR industry for a while now or are just starting, you may need ideas. Ideas that increase the visibility of something or someone you’re trying to promote.

Rich Leigh has created a generator powered by GPT-4 that generates ideas for PR activities. You can pick an industry or niche you need ideas for, but there’s also the option for generic PR ideas.

Here’s what “I want generic PR ideas” provided us, even though you can click as long as you want. 

  • Organize a free concert in an unexpected location.
  • Organize a branded publicity stunt involving drones.
  • Create a branded art installation in a high-traffic area.
  • Organize a branded event or stunt involving pets or animals.
  • Develop a unique product or service for a special occasion. 

If you want to try out the industries section, it provides you with two ideas. One is considered safe, and the other is controversial.

AI tool for PR Ideas Generator

Here are his ideas for the fashion industry:

𝐒𝐚𝐟𝐞 𝐈𝐝𝐞𝐚: Organize a fashion show featuring sustainable and eco-friendly designs.

𝐂𝐨𝐧𝐭𝐫𝐨𝐯𝐞𝐫𝐬𝐢𝐚𝐥 𝐈𝐝𝐞𝐚: Organize a provocative art exhibit featuring the fashion industry waste materials.


AI tools for PR and marketing are revolutionizing the industry, providing professionals with unparalleled access to advanced technologies that streamline workflows and improve efficiency. By leveraging these tools, PR professionals can save time, gain valuable insights, and stay ahead of the competition. However, it’s crucial to use these tools responsibly, particularly in regard to authenticity and plagiarism. By doing so, PR professionals can harness the power of AI in a way that benefits their campaigns and maximizes success.