The majority of U.S. adults – a total of 62% – get their news from social media, and 18% do so often, according to a survey by Pew Research Center.
Are you aware of the impact social media has on the way citizens perceive public institutions?
Using a social media monitoring tool helps communicators working with the public sector to recognise important issues, work proactively to resolve a communication crisis, and build better relationships with the community.
In this webinar you will find out how to use media monitoring to:
- identify messages that have the biggest influence on public opinion
- prioritise and solve specific issues that are repeating in online discussions
- manage reputation and communication crises
- measure the success of your communication efforts
The webinar will be held on Monday, Dec 18, 2017 1:00 PM in Greenwich Mean Time.