[WEBINAR] Why government institutions need social media monitoring & analysis

  • Author

    Iva Glavinić

  • Published

    Dec, 06, 2017

  • Reading time

    1 min

The majority of U.S. adults – a total of 62% – get their news from social media, and 18% do so often, according to a survey by Pew Research Center.

Are you aware of the impact social media has on the way citizens perceive public institutions?

Using a social media monitoring tool helps communicators working with the public sector to recognise important issues, work proactively to resolve a communication crisis, and build better relationships with the community.

In this webinar you will find out how to use media monitoring to:

  • identify messages that have the biggest influence on public opinion
  • prioritise and solve specific issues that are repeating in online discussions
  • manage reputation and communication crises
  • measure the success of your communication efforts

The webinar will be held on Monday, Dec 18, 2017 1:00 PM in Greenwich Mean Time.