It is rumored that the second page in the search results exists. But few people know about it because only 0.44% of users visit it. We’re joking, of course.

However, more than 99% of users find all the answers to their queries on the first page in the top 3-5 results. So, if your page is not in the top 10 for your target keywords, you lose more than 99% of users interested in your content.

💡 Read Media Monitoring: The Ultimate Guide

Backlinks and high-quality and informative content are the two major criteria by which Google decides whether to show your pages in the top search results. 

To achieve this, SEO experts use a variety of approaches. But what role can media monitoring play in link building? Let’s find out in this article!

Media monitoring (MM) is akin to eavesdropping on the Internet’s chatter about a brand, person, or topic across various media outlets. And when it comes to link building, media monitoring can be a game-changer!

By keeping an eye on news websites, blogs, and social media platforms for keywords or phrases related to a brand or topic, link builders can uncover hidden gems of outreach opportunities. It’s like finding a needle in a haystack, but a needle that can make a big impact on a website’s authority and search engine ranking!

With media monitoring, link builders can identify relevant media outlets, authors, and journalists who have already mentioned a brand or topic and then create relationships with them to get high-quality backlinks. This could involve suggesting additional resources, and offering to contribute guest blog posts, articles, or interviews. The possibilities are endless!

But wait, there’s more! Media monitoring is also a fantastic way to stay ahead of emerging trends and topics related to a brand or industry. By keeping a pulse on the latest news and trends, link builders can position themselves as thought leaders in their industry and take their websites to new heights of success.

So, in short, media monitoring is like a treasure map for link-building opportunities – all you have to do is follow the clues.

If you’re looking for a way to improve your brand’s online visibility and reputation, media monitoring is worth considering. It’s a simple and effective way to stay on top of your online presence and take advantage of link-building opportunities.

Further, let’s touch on some of the media monitoring methods that work and bring results.

Brand Mentions Identification

Media monitoring tools are like your personal detectives that work 24/7 to find all mentions of your brand, products, or services across:

  • Social media platforms;
  • News websites;
  • Blogs;
  • Forums;
  • Other online communities.

Using MM tools, you can quickly identify when and where your brand is being mentioned online. This can be highly helpful for identifying potential link-building opportunities, such as articles, blog posts, or online discussions where a backlink to your website could be included. 

For example, if someone mentions your brand in a blog post, you can reach out to the author and ask them to include a backlink to your site. It’s like discovering a hidden treasure chest of backlink opportunities you didn’t even know existed!

But brand monitoring is not just about link building. It can also help you see what people are saying about your brand. By keeping track of customer feedback, you can identify areas where your brand can enhance and capitalize on positive feedback to strengthen your brand reputation.

Did you know that 70% of consumers learn about a brand through articles, not advertisements? This means that it’s crucial to keep track of where your brand is being mentioned online and ensure that those mentions are positive and informative.

So, with the help of media monitoring, you can turn brand mentions into backlinks.

Competitor Mentions Monitoring

Have you ever considered using MM tools to keep an eye on your competitors and find link building opportunities for your brand? It’s a great way to stay ahead of the competition and boost your online visibility. 

Search engines highly value backlinks, making them a crucial factor in improving your search engine rankings. By monitoring your competitor’s online presence, you can uncover new link building opportunities you may have otherwise missed. Want to know how?

Competitor analysis ebook

MM allows you to track where your competitors are being mentioned online. This can help you see where they are getting their backlinks from and identify potential opportunities to get backlinks from those same sources.

How else might this be useful? 

  1. Gain insights into your competitors’ marketing strategies, industry trends, and customer feedback;
  2. Apply lessons learned from your competitors to your own brand strategy to improve your online presence.

So, you’ve been using MM to keep an eye on your brand or competitors, and you’ve found some mentions that could turn into juicy backlinks. Now, it’s time to put on your best virtual smile and reach out to the authors or publishers of those articles or websites.

But hold up, don’t just jump in there blindly! Make sure you’ve got a solid pitch ready that explains why including a backlink to your website would benefit their readers:

  • Maybe you’ve got some killer content on your site that would complement their article; 
  • Maybe you’ve got some expert insights that would add value to their readers. 

Whatever it is, highlight their benefits.

Did you know personalized outreach emails have a much higher success rate than generic ones? So, take the time to do your research and craft a personalized pitch for each potential link source. 

Overall, outreach is crucial in turning brand or competitor mentions into valuable backlinks for a website. With a solid pitch, a little personality, and some personalized emails, you can increase your chances of success and build great relationships. 

Such developed relationships help get links from those sites that don’t sell them. And those links that cannot simply be bought are the best ones. 

Establishing many contacts with managers of large resources with high domain ratings is challenging. Usually, link-building agencies that build such links already have a base of contacts they partner with. For example, this is how the team works. In this way, they provide their clients with strong links in a relatively short time frame. 

They engage in getting links from resources that do not sell them. For example, these are G2, Hubspot, CloudWays, ClickUp, Monday, Wordstream, SimilarWeb, and many others. The only way they do it is through established connections and top-quality outreach. So, over the years, the Editorial Link team has already succeeded in building over 5,000 quality backlinks and helping clients achieve enviable SEO results. 

Media Monitoring is not the least of their activities. That way, they can build backlinks that produce great link juice. 

Relevant Topics Finding 

Creating high-quality content is one of the most effective ways to earn backlinks. According to a study by Moz, websites with high-quality content receive an average of 97% more backlinks than those with low-quality content.

Why identifying link building opportunities is important?

Media monitoring can help you create killer content that drives traffic and earns backlinks.

Here’s the deal: when you keep your finger on the pulse of industry news and trends, you’ll have your finger on the pulse of your audience’s needs and interests. By using MM tools, you can identify these trends and topics that are most relevant to your brand and audience.

Let’s say you run a fitness brand and notice that more people are working out at home. You could create a blog post or video that offers tips and advice for working out at home. 

Creating high-quality content not only benefits your audience but also has the potential to attract the attention of other websites in your industry. These websites may link back to your content, significantly boosting your website’s authority and visibility.

What steps are involved in finding hot trending topics?

  1. Monitor social media conversations and hashtags related to your industry;
  2. Follow industry influencers and thought leaders to stay informed about hot topics;
  3. Monitor competitor content and identify gaps where you can provide unique insights or perspectives;
  4. Use keyword monitoring to track topics relevant to your industry and target audience;
  5. Analyze customer feedback and questions to identify areas of interest or confusion that you can address with your content;
  6. Keep an eye on your industry’s popular blogs and news sites for inspiration and potential collaboration opportunities.


By tracking your own brand and your competitors’ online mentions, you can uncover potential sources for backlinks and reach out to request them. 

Additionally, monitoring industry news and trends can help you create high-quality content that attracts attention and earns backlinks from other websites. 

Through these efforts, you can improve your website’s authority, visibility, and search engine rankings, ultimately driving more traffic and achieving greater success in the online world.

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