Growing a Socially Responsible Corporate Culture for Employer Branding

  • Author

    Matija Martek

  • Published

    Nov, 24, 2017

  • Reading time

    1 min

Corporate Social Responsibility (CSR) is significant in today’s business. The idea isn’t new, and the reason to strive for responsible business practice is even more numerous than are companies that went to ruin in failing to do so (Bell Pottinger ring a bell, anyone?). Yet, those still not on the CSR train may face a new challenge prompting them to do it.

With millennials worldwide getting more vocal about environment, diversity, and sustainability issues, corporations started facing a significant issue. Millennials prefer to work for companies in line with their values.

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The previously vastly ignored issue became more of a problem with millennials taking on senior roles in corporations as they are also getting more senior.

The research by CONE Communications shows staggering numbers. Up to 64% of millennials won’t take a job if a company doesn’t have strong CSR practices, and up to 75% would take a pay cut to work for a responsible company.

The maths are clear, companies that want to find the best employees need strong CSR practices.

Check out the Corporate Social Responsibility benefits in the infographic below.

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