If there’s one sentence that could be applied to the development of PR from year to year, then it’s definitely this one:
The only constant is change.
Sounds like a cliche, right? But there wasn’t a time when this was more true, and not only in PR.
A lot has happened in the first half of 2023.
Artificial intelligence (AI) went big with ChatGPT. So much that it entered almost all spheres of life, including PR. Measurement, reporting, content creation, and predictive analysis have all experienced a colossal change. But some areas still remained the same.
About the survey
To investigate how the PR world has evolved and what the future holds for the industry, we’ve gathered 300 PR professionals from different industries and different company sizes to discuss their current struggles and their predictions for the next year.