Leapbit is a Zagreb-based software development company specializing in iGaming and sports betting. Having been successfully operating since 2018, the company decided to focus even more on its employer branding efforts, so they utilized Determ.
Željka Babić, Leapbit’s CMO, talked us through their marketing strategy, activities, and goals to better understand how Determ helps in the process of presenting the employer experience the company offers. Her primary responsibilities include the full marketing scope: conceptualizing, conducting, measuring, reporting, and optimizing the campaigns that shed light on Leapbit’s employee value proposition.
“We all deal with the lack of developers,” Željka said. But, being the experienced PR and marketing professional that she is, upon arriving at Leapbit, she immediately came up with a strategy to tackle this challenge – and it included Determ from the get-go. Her main goal with media monitoring was to measure the most important metrics on one side objectively and get familiar with Leapbit’s competitive landscape on the other.
Solution & Impact
Željka is well-versed in media monitoring, having started back in the days when it was still based on manual clipping and gluing news articles, and has been a Determ user from its very beginning as well.
She emphasizes the value that Determ provides her, saying, “it’s one of the only tools that does not require any manual work after the initial setup”. Out of the features that have the most significant impact on her work, Željka points out that the reporting is “incredibly efficient, void of unnecessary data, and easily understandable to anyone”.
Since they identified and started tracking relevant metrics, Leapbit has seen an increase of 700% in the number of online mentions and a 277% increase in impressions. Additionally, tracking their competitors’ activities has brought the company some unexpected benefits that serve as a source of knowledge and inspiration. For example, the types of content and content placements that perform well.