When making business decisions, you can never have too much data. Our clients made us well aware of that, which led to some interesting projects and media monitoring integrations. Media monitoring integration can instantly improve any dashboard.
The thing with media monitoring is that more often than not, the data it provides is the start of the research, not its end. When writing a report of any kind, media monitoring reports are a great way to detect certain co-relations and sometimes even causes.
For instance, you find an unexpected increase in web visits at some moment. There is a fine chance it was related to a mention of an influential media or person. Detecting it via media monitoring increases the chance of sharing the post on various networks in time to further increase its reach, and hopefully, business impact. Further analysis may let us know from which part of the world the media is, how was its sentiment, and what was its influence score. All of that data can be further used in future communications activities, to fine-tune them for the business impact.
Complement data of various analyses
But there’s more to (positively) impacting your business than just handling the media. Sometimes, your HR department, finances, or R&D will question the spikes in their own analyses. Not all of them may necessarily mirror media activities. But finding those that do may lead to major improvements for the company. The prerequisite is to have a clear way of comparing data from various sources. For the media monitoring-related data, there’s Mediatoolkit integration. And to make the comparison easy, we’ve enabled our API as well as Zapier integrations so our clients can integrate the media monitoring data to any of the data dashboards of their choosing (provided those have access API or integrate via Zapier).
One of our favorite use-cases of Mediatoolkit data integration is Digital Assets Power Play (DPP). DPP is a platform that enhances crypto-currency trading processes and optimizes algorithmic trading strategies. It is common knowledge cryptocurrency values can change often. What Mediatoolkit provides is fast, real-time information on the crypto news which can help forecast changes in the market. DPP is following 198 media outlets via Mediatoolkit and collecting thousands of articles daily. Integrating the Mediatoolkit data to DPP via API makes analysis and comparisons instantaneous, providing relevant information with minimal latency.
With Mediatoolkit automatically detecting sentiment, location, time, or even reach and virality of mentions, the amount of information that can be extracted and computed is practically endless. DPP uses it to enhance forecasting and allowing end-users to making trading decisions easier and less stressful. It’s also possible to simply use the data for any analytical dashboard or simply, browse crypto news and sentiment on DPP Market Overview page. Learn more about it: HERE.
Media data in action
Databox is a great example of that. Want to compare your CRM data with media reports? Just connect both to Databox and enjoy the ride. The same works with virtually all of the reporting tools.
Besides reporting, there are also more action-oriented integrations you can use. One of the more popular use-cases is connecting Mediatoolkit to Asana, Trello, and similar task management tools. With triggers, i.e. finding a new mention, your media monitoring integration can automatically dedicate tasks to a person on your team in Asana. Those can include replying, or simply collecting mentions in other formats.
The possibilities are practically endless. So, if in need of data for your idea, don’t hesitate to check out Mediatoolkit and what we have to offer.