Media Monitoring

The Shift In Discovery and Consumption of Content

  • Author

    Ivan Kasapović

  • Published

    Sep, 04, 2013

  • Reading time

    2 min

Looking back, it’s hard to imagine how we ever could have called news – news. It had to be written, printed and distributed physically, all of which took time, bringing to question how new it really was by the time it reached the readers. We only see this lag now that we’ve been spoiled by the speed of online media. Imagine if uploading a news article online took 6 hours! The whole concept of viral articles would change if that were true.

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But lately readers have been skipping another step, making their consumption of online media even faster. Now it’s all about content discovery. Online articles no longer sit on the virtual shelves of their home sites, but are being delivered directly to their subscribers via social media feeds, ready to be consumed instantly after being published.

Another funny thing to imagine: a guy reading a newspaper in his favorite bar, finding an interesting news story, ripping it out, stopping by the post office to mail it to his friend abroad with whom he wants to share the news. Of course, we share interesting articles all the time, that’s how we bond with our friends nowadays. Every shared article on social networks holds the same message: Hey there, when I read this today, I thought of you, so check it out, I think you’ll find it interesting, too.

Most of us trust our friends’ opinion more than advertisements, so when a friend of ours recommends an article, we are far more likely to read it than we’d be if we were to come across it on our own. That’s why more and more traffic on news portals come from social media. This trend can be used to generate more revenue, if the portals seize the opportunity to ride the social wave.

Keeping in mind that portals live off display advertising, expanding their reach and attracting more visitors would directly boost their revenue. That is why it’s critical to publish popular content which will virally spread through social media, from friend to friend, redefining the way the game is played.

This is where Determ kicks in – a viral content prediction tool, which helps you discover amazing content across the web even before it becomes popular. To make it easier for you, we have created a calculator that will show you how you can increase the number of visitors to your site by using Determ and calculate return on investment in Determ.