This ebook focuses on all things pharmaceutical marketing – from its importance and restrictions to best practices and strategies. It looks at pharmaceutical marketing as an evolving area, free from traditional marketing framework and encouraged to think outside the box.
What are you going to discover?
The importance of pharma marketing
The fact is that marketing has a huge impact on the success of pharmaceutical products. This ebook explores how and why.
Navigating the challenges of pharma marketing
This ebook covers some of the most notable challenges pharmaceutical marketing faces: from regulations to digital transformation.
Strategy & Tools
A look into the transition from one-channel to multi-channel approach and nine new channel tactics you can employ in your strategy.