In the ever-growing online world, businesses are doing their best to keep up with the online comunication. Reviews, comments, hashtags, campaigns, and all other forms of feedback should be tracked to maintain brand reputation.
Companies also want to stay up to date with their competition and the latest industry trends. That way, they can form their future business goals or even prevent future crises.
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Many companies are doing these analyses manually. Scrolling through comments, searching key terms on social media, or “stalking” the competition on social media and the web may seem like a way to go. And it would be a smart one if there weren’t for an even smarter solution – media monitoring.
What is Media Monitoring?
Media monitoring can be defined as an activity of monitoring the media in order to find relevant mentions. These can be for example, mentions of your brand, client, etc. In this way you can gain deeper insight into what people really think about these.
Nowadays, media monitoring tools do all of these media monitoring analyses for you. Best thing? They do it in a few seconds. So this leaves a lot time on your hands to focus on the analysis of the data you get.
If you still haven’t thought about using media monitoring tools to find relevant mentions, we’ll go through their benefits. And to make your search easier, here’s a list of best media monitoring tools at the moment.
Read What is PR Clipping and How to Do it Effectively?
Top Media Monitoring Tools
Mentionlytics is a tool focused on social media monitoring, competitor monitoring, marketing leads monitoring, and full web monitoring. It delivers results from any website there is. What is even more interesting about this media monitoring tool is that it offers you historical data. It enables you to see mentions even from before you created your account.
It also uses Hootsuite integration. If you are using Hootsuite which, besides media monitoring, offers other social media management tools. What is more your Mentionlytics mentions can be integrated into it.
Pricing: Mentionlytics has a 14-day free trial period available. After the free trial period ends, there are monthly subscription plans available. Monthly subscriptions start from 49 $/month.
Next on our list of best media monitoring tools is AgoraPulse. Similar to Hootsuite, AgoraPulse is also an all-in-one social media management tool. It helps you with social media publishing, social reporting, social media inbox, team collaboration, social CRM, and social media monitoring.
AgoraPulse’s social CRM and social media monitoring options will enable you to find all brand-related search results. Meaning, it will find and label the exact content you need. All this while getting to know more insights on your customers – their preferences, feedback, and more.
Pricing: AgoraPulse offers a free version, with limited usage. Monthly plans start from 79 $/month.
This award-winning media monitoring tool can provide impeccable business insights. Mainly because it monitors mentions for 100+ million sources 24/7, in any language.
Data contracted from Determ will help you boost brand awareness. It helps you see what your competitors are up to or what new trends are arising in your niche. Also, what your customers think of your brand, what are they concerned about, and much more. Determ can also be very useful in finding influencers to collaborate with. Its Competitive analysis feature gives you a list of people who talked the most about your brand or any other topic you’re tracking.
Pricing: Pricing plans begin at €49 monthly.
With Brandwatch you can always keep an eye on your brand perception. This media monitoring tool helps you monitor changes in sentiment to perceive customer opinions. Also, it helps in protecting your brand reputation with real-time alerts. So, the tool is keeping you on top of any emerging crisis.
If you wish to create personalized content for your social media accounts, Brandwatch’s got it covered, too. It helps you understand what topics your customers care about. It breaks down conversations and the type of content that resonates specifically with your target audience.
Pricing: there is no pricing information available on Brandwatch’s website at the time of writing this blog. But, you can request a demo to try out the tool.
Meltwater scans over 300 000 news sources globally. It provides clients with insights on brand reputation, customer satisfaction, competitors, etc. It extracts the info from different sources – social media, podcasts, online news, print, and even TV and radio.
When using this media monitoring tool, you can easily create shareable dashboards which include various analytics. You can check anything from the share of voice and media exposure to advanced social echo and custom scoring capabilities.
Pricing: there is no pricing information available on Meltwater’s website at the time of writing this blog
Media monitoring tools are today a must in any marketing/PR department, if you want to make sure you’re constantly updated on anything. The amount of useful data that you get from a single tool corresponds to many hours of manual work or the results from a multitude of other tools. So in this way, one single tool can save you both time and money. Not to mention that you can do unbiased market research, check your brand reputation and react to a crisis in a matter of minutes.
Whether you’re focused on selling products or services, with your goal in mind, these tools will make all the difference. We hope we’ve helped you make a more informative decision.